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Product Manager

Company Name:
The RightThing, an ADP Company
This is more than a job posting for the Kohler Company, one of the oldest and largest privately held companies in North America. This is an invitation to collaborate and apply your craft in a creative, conscious and characterful culture.


As a Gaseous Product Manager with Kohler Power Systems, this is your unique opportunity to set your mark and live on the leading edge. Under the direction and supervision of the Vice President - Marketing, the Large Gaseous Product Manager - Kohler Power Industrial Systems is responsible for developing and coordinating the implementation of annual short- and long-term marketing and strategic plans and programs for gaseous genset product lines to provide customer satisfaction, satisfy market potential, and obtain the desired profit, market penetration and growth in accordance with Marketing policy. Responsible for maintaining a cooperative relationship with the Sales Administration, Field Sales, Advertising, Legal, Manufacturing, Traffic, Market Research, Engineering, Accounting, etc. department and functions.

HOW TO APPLY
Apply online at www.kohlerjobs.com to job number 03X42
HOW YOU WILL CONTRIBUTE
Managing gaseous genset product lines to develop, implement and supervise annual long-term marketing programs. Servicing each product as determined by its position in its life cycle, and developing/managing the gaseous genset product portfolio.
Conduct market research focusing on identifying key accelerators and inhibiters to market growth and end user demand for this product.
Analyze performance of each product in terms of profitability, volume contribution to product line and its potential, and recommend product discontinuance, where applicable, or more emphasis through Marketing programs
Based on field input write marketing product specification for most effective product solutions for each unique market.
Identify and evaluate new technology opportunities for implementation in gaseous genset product development programs.
Establish and lead cross-functional teams for the development of high quality products that meet the needs of the customer at target cost and on schedule, as well as the sales and marketing tools necessary for the promotion and sale of the products.
Product, financial and strategic planning of gaseous genset product line(s), including financial justifications of new products and programs.
Manage gaseous genset product revenue, margins, and profitability by increasing market share, controlling product costs and establishing product pricing.
Develop and implement marketing and advertising programs to promote the product and the company through the direction of Technical Publications.
Develop product sales training materials for all channels.
Target key competition. Leverage our competitive resources /advantages and exploit competitor weaknesses to gain market share.
As the "expert" in the assigned product line make product presentations to key customers including: national accounts, end users, contractors & specifying engineers.
In joint consideration and cooperation with Market Research, Branch Managers and other Marketing personnel, and customers and consumers as may be required, determine market potential by product, branch and by distributor and extent of Kohler Co. market penetration.
Provide Program Review to Executive Management monthly.

RELATIONSHIPS AND CONTACTS

Supervisory Relationships:
Reports to the Vice President - Marketing, Kohler Power Systems
On a project basis as leader of new product development teams supervises support personnel assigned to product development or marketing programs in a matrix organizational structure (i.e.: Engineering, Manufacturing, Materials, Quality, Systems & Accounting)
Organization Relationships:
Frequent contact and alignment with KPS Project Management Office leaders
Frequent contact with sales managers, area managers and other marketing personnel.
Frequent contact with Engineering, Manufacturing and other functional groups in the course of managing new product programs.
Frequent contact with Technical Publications in the creation and maintenance of product literature and sales tools.
Frequent contact with Purchasing to manage key supplier relationships, establish component pricing and resolve technical issues.
Frequent contact with Finance and Accounting to monitor and manage product line P&L and project costs, and justify new programs.
Frequent contact with Pricing Analyst.
Frequent contact with Marketing Services regarding sales and service training.
Occasional contact with Generator Operating Team members to report on program status and resolve key issues.
Occasional contact with Legal, Advertising, Public Relations and other support departments.
External Business Relationships:
Contact with distributors, dealers, suppliers, engineers and contractors.
Contact with National Accounts, Contractors, & Consulting Specifying Engineers
Attend trade shows, seminars, conferences, sales schools and other promotional programs.

MINIMUM REQUIREMENTS - WHAT YOU NEED TO QUALIFY
Bachelor's degree in engineering, business or marketing.
5+ years experience in communications, marketing, sales, and/or engineering in power generation or a closely related field is required.


SKILL PREFERENCES - HOW YOU CAN STAND OUT
MBA is preferred.


ABOUT THE COMPANY
Beyond competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at http://www.kohler.com.


Since 1873, our life's work has been to contribute to a higher level of gracious living for those who are touched by our products and services. Today, over 50 leading edge Kohler brands deliver on that promise to customers in six continents- a testament to the craft of over 30,000 associates and the culture in which they operate.


As Kohler associates we are stewards of our craft, our culture, our environment and our communities. We care about our work and are committed to a single level of quality. We forge our own path. And in turn, experience the joy of discovery and the opportunity to grow.


If you're ready to contribute to our culture and set your mark, apply today at kohler.jobs.


We are an equal opportunity employer.

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